Observations. Strategy. Lifestyle

Design and Dialogue for the way we live now and why. Because why not.

Archello

Best Architectural Projects of 2022

January 1, 2023   |   In the News
Award-winning interior design firm, Private Label International, was selected by Revel Communities, a division of The Wolff Company, to design the company's new independent living community in Palm Desert, CA. Revel Palm Desert offers a 175,000-square-foot property, including 143 apartment homes and numerous unique amenities.

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Multi-Housing News

MHN Announces 2022 Excellence Awards Winners

December 2, 2022   |   In the News
Multi-Housing News held its 16th-annual Excellence Awards ceremony, hosted at Resource Furniture in New York City. The celebration was our first in-person event since 2019. At the ceremony, MHN awarded gold, silver and bronze awards to properties, projects and professionals in 34 categories.

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Archello

Revel Palm Desert

November 7, 2022   |   In the News
Revel Palm Desert focuses on vibrant independent living, connection and wellness. Each property is built from the ground up with a focus on offering tailored lifestyles to fit each resident within a best-in-class amenity offering.

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Archello

Copeland

   |   In the News
Copeland is a 336 unit new build luxury apartment community in Grand Prairie, Texas. It has a central amenity building with surrounding units buildings, a dog park, resort style pool and lap pool, and EV charging stations. The units are 1-3 bedrooms, with interior unit corridors. With a nod to…

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Love That Design

Revel Palm Desert Retirement Community, California

November 2, 2022   |   In the News
Private Label International created a sleek mid-century modern aesthetic that is both approachable and sophisticated and pays homage to the history of the greater Palm Springs area’s storied past. The design firm focused on using hyper local materials, textures and art to help residents connect with their surroundings.

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Scottsdale Progress

Revel Independent Living Communities Near Completion

August 7, 2022   |   In the News
Two new independent living facilities, Revel Legacy and Revel Scottsdale are nearing completion and already have begun leasing residences. The properties each feature over 150 apartment homes on over 170,000 square feet of land that were acquired by parent Wolff Company in 2018 and have taken a new approach to…

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InBusiness

Speed-to-Market Design

August 1, 2022   |   In the News
We are in a rather unique time for multifamily real estate. The high costs of materials and shipping, as well as supply delays make building from the ground up riskier than it would be under more predictable conditions. Current investment rates, cap rate compression and inflation also are key factors…

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azbex

Arizona Projects 07-22-22

July 22, 2022   |   In the News
Revel Communities, a division of The Wolff Company, announced two independent living communities in Scottsdale will open this summer. The 159-unit Revel Scottsdale and the 171-unit Revel Legacy both feature interiors designed by Private Label International.

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Rose Law Group Reporter

Revel Independent Living Communities Near Completion

July 15, 2022   |   In the News
Award-wining interior design firm, Private Label International, was selected by Revel Communities, a division of The Wolff Company, to design the company’s two new independent living communities in Scottsdale, AZ. Revel Scottsdale and Revel Legacy are scheduled to open this summer.

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AZ Big Media

2 New Independent Living Communities Open in Scottsdale

   |   In the News
Award-wining interior design firm, Private Label International, was selected by Revel Communities, a division of The Wolff Company, to design the company’s two new independent living communities in Scottsdale, AZ. Revel Scottsdale and Revel Legacy are scheduled to open this summer. Revel Scottsdale, located on Indian Bend Rd. and Hayden…

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Phoenix Business Journal

Two New Independent Living Communities in Scottsdale.

July 14, 2022   |   In the News
Phoenix-based Private Label International has been selected by Revel Communities to design its two new independent living communities in Scottsdale. Wolff Construction is the general contractor for both projects. The 172,746-square-foot Revel Scottsdale will offer 159 apartment homes at 8224 E. Indian Bend Road, while the 170,605-square-foot Revel Legacy will…

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InBusiness

New Independent Living Communities Set to Open in Scottsdale

July 12, 2022   |   In the News
Award-wining interior design firm, Private Label International, was selected by Revel Communities, a division of The Wolff Company, to design the company’s two new independent living communities in Scottsdale, AZ. Revel Scottsdale and Revel Legacy are scheduled to open this summer. Revel Scottsdale, located on Indian Bend Rd. and Hayden…

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In Business Magazine

Designing for Senior Communities – The Revel Brand

May 24, 2022   |   In the News
Six years ago, we began concepting a new type of senior community with the goal of reinventing the look and feel of senior living. Our team’s design backgrounds mainly included experience in market-rate multifamily properties, high-concept leasing and cultural galleries, and hospitality, so we approached senior living with zero pre-conceived…

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In Business Magazine

2022 Interior Design Trends

February 1, 2022   |   In the News
It comes as no surprise that COVID-19, quarantines and lockdowns are still at the forefront of our minds. Experiences over the past two years has led society to seek commercial spaces that promote health, flexibility and the comfort of home in a shared office setting. Knowing this, we have identified…

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Multi-Housing News

Revel Communities Opens Inland Empire Property

January 20, 2022   |   In the News
Revel Communities, a division of Wolff Cos., has finalized construction on the 163-unit Revel Palm Desert, its first independent living community in Southern California. The development, located in Palm Desert, Calif., has already begun welcoming residents.

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Archello

TenO1: Archello Project Feature

November 17, 2021   |   In the News
Private Label International designed Ten01, a thoughtful and engaging housing option for students attending the nearby Arizona State University in Tempe, Arizona. Ten01 went through a full renovation, focusing on the five amenity floors located in the core of the property. Due to the close proximity to the Arizona State…

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Multifamily Executive

Seniors Revel in Reno Independent Living Community

September 14, 2021   |   In the News
As the population continues to grow in Reno, Nevada, so does the demand for independent living housing. To meet the need, real estate investment firm The Wolff Co. has created the 146-unit Revel Rancharrah, a luxury resort-style community tailor-made for active adults 55 and older.

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Multifamily Executive

Last Detail: Dynamic Domes

September 13, 2021   |   In the News
In search of a wow factor for several of its multifamily clubhouses, developer The Wolff Co. enlisted interior design firm Private Label International to create the ultimate focal point, 117 Bloom. The custom slat wood dome was designed as a discovery element, with a goal to heighten leasing and marketing…

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Multifamily Executive

Parametric Wood Domes Add Appeal to Community Clubhouses

   |   In the News
In search of a wow factor for several of its multifamily clubhouses, developer The Wolff Co. enlisted interior design firm Private Label International to create the ultimate focal point, 117 Bloom. The custom slat wood dome was designed as a discovery element, with a goal to heighten leasing and marketing…

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Love That Design

Ten01 Apartments, Tempe

August 26, 2021   |   In the News
Ten01 went through a full renovation, focusing on the five amenity floors located in the core of the property, which included restyling the façade and unit finishes. Due to the close proximity to the Arizona State University and the large growth of new apartments in the vicinity, Ten01 needed a…

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Interior Design

Interior Design Rising Giants 2021: We Made the List!

August 25, 2021   |   In the News
We’ve been following our Interior Design Giants since the pandemic began, tracking their business trend data for signs of economic impact brought on by COVID-19. Our previous reports this year on the Top 100 Giants and Healthcare Giants did show some cracks, but the damage was far less than expected. In some…

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In Business Magazine

The Rise of B2R Communities

August 1, 2021   |   In the News
The current forecast for multifamily properties is a roller coaster for anyone trying to pin down information from leading analysts. During this time of uncertainty, we have identified a few trends to expect in the coming years. First, as always, location is key. Some areas of the U.S. will see…

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In Business Magazine

The Endurance of the Super Amenity in Multifamily Development

July 1, 2021   |   In the News
One challenge that has been on the forefront of our multifamily clients’ minds over the last year is amenity occupancy and programming. During this time of uncertainty and change, it is vital to take a step back and truly understand community needs and expectations for communal spaces, allowing for thoughtful,…

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Hospitality Snapshots

Living at NoHo Amenity Spaces

June 14, 2021   |   In the News
Living at NoHo is a three-building market rate development in the North Hollywood arts district. The scope of renovations included exteriors, public art, leasing office, lobbies and mail rooms, club rooms, co-working spaces, pools and residential units. The location of the project posed some challenges, as well as opportunities, in…

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In Business Magazine

Resimercial Trending as Workplace Design

May 1, 2021   |   In the News
A buzzword that started circulating back in 2018, “resimercial,” has emerged with a vengeance. Over the past year, many companies have shifted to virtual offices and have modified their infrastructure to continue to function as normally as possible while their employees work primarily from home. Pre-pandemic, some companies had already…

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Hospitality Snapshots

Véda Amenity Space

April 16, 2021   |   In the News
Private Label International renovated and repositioned the amenity spaces at Véda which now includes an upgraded fitness center, spin room, yoga studio, and an upgraded aesthetic.

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Education Snapshots

Ten01 at the Lake

April 6, 2021   |   In the News
Private Label International designed Ten01 at the Lake, a thoughtful and engaging housing option for students attending the nearby Arizona State University in Tempe, Arizona.

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Multi Family Executive

Best Amenity: Project of the Year Véda Luxury Apartments 2020

September 29, 2020   |   In the News
Private Label International Revamps Amenity offerings in 40-Year-old Community! Located in Sherman Oaks with close proximity to Ventura Boulevard and the Sherman Oaks Galleria, Veda, previously known as the Grand, underwent a full repositioning and renovation. Originally built nearly 40 years ago, Véda was previously considered the height of luxury…

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EFA Magazine

Environments For Aging

April 17, 2018   |   In the News
FIRST LOOK: REVEL SOUTH BAY Posted by Anne DiNardo, Executive Editor | April 4, 2018 Revel South Bay's private exterior courtyard is designed in keeping with the refined style of the area. A grand arch leads out into a beautifully landscaped, private outdoor dining and relation space, complete with a…

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OfficeSnapshots.com

The James Agency

March 15, 2018   |   In the News
The James Agency Offices – Scottsdale The James Agency (TJA), a Scottsdale-based integrated agency specializing in consumer advertising, public relations and digital marketing, relocated to The Quad, a collaborative new office park at 64th St. and Thomas Rd. in November 2017. The new two-story space more than doubled the agency’s…

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Revel Senior Living Launch

January 28, 2017   |   In the News
Coming Soon, Summer 2017! Revel, part of luxury senior living brand, a property that celebrates the best of home & hospitality.     Porte-cochere Lobby Living Room Revel has partnered with Food Network star Beau MacMillan for dining options in two farm-to-table restaurants. The Bistro & Pub Wellness & Fitness Pool…

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SoScottsdale Magazine

Envy Scottsdale

December 15, 2016   |   In the News
We are excited to share the 2016 December issues of So Scottsdale! magazine and UPTOWN Magazine's gorgeous holiday fashion spread taken a Envy.  A true testament in lifestyle design!! Photos by Mark Morgan Photography// Hair & Makeup by Two by Two Hair and Makeup Artistry // Fashion by To Be…

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AZ Big Media

$42M ‘Inspire Downtown Scottsdale’ Breaks Ground

September 24, 2015   |   In the News
$42M 'Inspire Downtown Scottsdale' Breaks Ground Deco Communities has broken ground on its latest condominium project, Inspire Downtown Scottsdale, the company’s latest Scottsdale project that aims to link Downtown Scottsdale with the up-and-coming Sky Song corridor.  The $42 million dollar project will offer contemporary-styled residences starting at $299,000. At the…

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AZ Big Media

Generation Next 2015 – Christina Johnson

August 5, 2015   |   In the News
Generation Next 2015: Christina Johnson By: Alisa Stone Photo by Shavon Rose, AZ Big Media Being one of the founders of a top interior design firm in the Valley hasn’t phased 32-year interior designer Christina Johnson. “It’s not a lot of ‘I’; it’s a lot of ‘we,’” Johnson says of…

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SoScottsdale Magazine

Trendsetters

November 2, 2014   |   In the News
  Excited to share a copy of the the lasted So Scottsdale Lifestyle Magazine, as I've been anxious to see and read the article.  It's such a tremendous honor to have been selected to be the November trendsetter, and to even be thought of in such a way. So Scottsdale's…

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ABC15

The List -The Remix List

November 1, 2014   |   In the News
We are so excited to share the episode with Christina Johnson's cameo on The Remix List. 80's Home Décor Making A Haunting Return But Not Quite as Scary as You Might Think Jodie Heisner 5:41 PM, Oct 31, 2014 It is a terrifying thought, home décor trends from the 80’s…

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KTAR

Covers Our Break up with Beige Trend Report

October 29, 2014   |   In the News
Developer says Phoenix is adding color, breaking up with beige Share Story By Mark Remillard,   | October 28, 2014 Click to see the article here   PHOENIX -- The city of Phoenix could soon have a more colorful look to it, as one property developer said the city seems…

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KJZZ 91.5 Radio

Breaking up with Beige Trend Report

October 23, 2014   |   In the News
REPORT: PHOENIX DEVELOPERS BREAKING UP WITH BEIGE (click here to listen to the discussion) After decades of ‘safe’ design schemes, Valley real estate developers are embarking upon a color revolution Key market research influencing Phoenix development Mark Brodie, Reporter / Host KJZZ Public Radio 91.5 FM

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The North Bay Business Journal

Preserve at Marin

October 20, 2014   |   In the News
Preserve at Marin expects to be complete in the coming Months By: Gary Quackenbusch CORTE MADERA – Private Label International, an award-winning international design firm based in Phoenix, has completed phase one of its first Bay Area project at the Preserve at Marin Apartment Homes, upgrading an existing 126-unit boutique…

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Condos to be built near Scottsdale Healthcare Osborn

August 6, 2014   |   In the News
 Condos to be built near Scottsdale Healthcare Osborn   Condominium development finally is coming to a property near Scottsdale Healthcare Osborn Medical Center after a previous project stalled for nearly a decade. The L-shaped property, at 7300 E. Earll Drive, was rezoned for condominium development in 2005. The property is…

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Private Label International returns to Downtown Scottsdale

July 31, 2014   |   In the News
Private Label International returns to Downtown Scottsdale with another new condo project, cultivating lifestyle experiences through strategic design for the interiors and exterior spaces. Deco Communities eye $31 million Scottsdale condo project Staff reports Independent Newsmedia Inc. USA Updated July 30, 2014 Scottsdale-based real estate developer Deco Communities has acquired…

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Private Label International Design Firm opens Cabana on Seventh

July 23, 2014   |   In the News
Thank you to Arizona Foothills Magazine for featuring us today.Private Label International Design opens Cabana on SeventhPhoenix’s interior design firm, Private Label International, doesn’t just focus on throw pillows and drapes. This premier boutique firm has been working closely with the top developers in the Valley to create affordable living…

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