Observations. Strategy. Lifestyle

Design and Dialogue for the way we live now and why. Because why not.

The Endurance of the Super Amenity in Multifamily Development

One challenge that has been on the forefront of our multifamily clients’ minds over the last year is amenity occupancy and programming. During this time of uncertainty and change, it is vital to take a step back and truly understand community needs and expectations for communal spaces, allowing for thoughtful,…

Living at NoHo Amenity Spaces

Living at NoHo is a three-building market rate development in the North Hollywood arts district. The scope of renovations included exteriors, public art, leasing office, lobbies and mail rooms, club rooms, co-working spaces, pools and residential units. The location of the project posed some challenges, as well as opportunities, in…

Resimercial Trending as Workplace Design

A buzzword that started circulating back in 2018, “resimercial,” has emerged with a vengeance. Over the past year, many companies have shifted to virtual offices and have modified their infrastructure to continue to function as normally as possible while their employees work primarily from home. Pre-pandemic, some companies had already…

Véda Amenity Space

Private Label International renovated and repositioned the amenity spaces at Véda which now includes an upgraded fitness center, spin room, yoga studio, and an upgraded aesthetic.

Ten01 at the Lake

Private Label International designed Ten01 at the Lake, a thoughtful and engaging housing option for students attending the nearby Arizona State University in Tempe, Arizona.

Best Amenity: Project of the Year Véda Luxury Apartments 2020

Private Label International Revamps Amenity offerings in 40-Year-old Community! Located in Sherman Oaks with close proximity to Ventura Boulevard and the Sherman Oaks Galleria, Veda, previously known as the Grand, underwent a full repositioning and renovation. Originally built nearly 40 years ago, Véda was previously considered the height of luxury…

Environments For Aging

FIRST LOOK: REVEL SOUTH BAY Posted by Anne DiNardo, Executive Editor | April 4, 2018 Revel South Bay's private exterior courtyard is designed in keeping with the refined style of the area. A grand arch leads out into a beautifully landscaped, private outdoor dining and relation space, complete with a…

The James Agency

The James Agency Offices – Scottsdale The James Agency (TJA), a Scottsdale-based integrated agency specializing in consumer advertising, public relations and digital marketing, relocated to The Quad, a collaborative new office park at 64th St. and Thomas Rd. in November 2017. The new two-story space more than doubled the agency’s…

Revel Senior Living Launch

Coming Soon, Summer 2017! Revel, part of luxury senior living brand, a property that celebrates the best of home & hospitality.     Porte-cochere Lobby Living Room Revel has partnered with Food Network star Beau MacMillan for dining options in two farm-to-table restaurants. The Bistro & Pub Wellness & Fitness Pool…

Envy Scottsdale

We are excited to share the 2016 December issues of So Scottsdale! magazine and UPTOWN Magazine's gorgeous holiday fashion spread taken a Envy.  A true testament in lifestyle design!! Photos by Mark Morgan Photography// Hair & Makeup by Two by Two Hair and Makeup Artistry // Fashion by To Be…

$42M ‘Inspire Downtown Scottsdale’ Breaks Ground

$42M 'Inspire Downtown Scottsdale' Breaks Ground Deco Communities has broken ground on its latest condominium project, Inspire Downtown Scottsdale, the company’s latest Scottsdale project that aims to link Downtown Scottsdale with the up-and-coming Sky Song corridor.  The $42 million dollar project will offer contemporary-styled residences starting at $299,000. At the…

Generation Next 2015 – Christina Johnson

Generation Next 2015: Christina Johnson By: Alisa Stone Photo by Shavon Rose, AZ Big Media Being one of the founders of a top interior design firm in the Valley hasn’t phased 32-year interior designer Christina Johnson. “It’s not a lot of ‘I’; it’s a lot of ‘we,’” Johnson says of…

Trendsetters

  Excited to share a copy of the the lasted So Scottsdale Lifestyle Magazine, as I've been anxious to see and read the article.  It's such a tremendous honor to have been selected to be the November trendsetter, and to even be thought of in such a way. So Scottsdale's…

The List -The Remix List

We are so excited to share the episode with Christina Johnson's cameo on The Remix List. 80's Home Décor Making A Haunting Return But Not Quite as Scary as You Might Think Jodie Heisner 5:41 PM, Oct 31, 2014 It is a terrifying thought, home décor trends from the 80’s…

Covers Our Break up with Beige Trend Report

Developer says Phoenix is adding color, breaking up with beige Share Story By Mark Remillard,   | October 28, 2014 Click to see the article here   PHOENIX -- The city of Phoenix could soon have a more colorful look to it, as one property developer said the city seems…

Breaking up with Beige Trend Report

REPORT: PHOENIX DEVELOPERS BREAKING UP WITH BEIGE (click here to listen to the discussion) After decades of ‘safe’ design schemes, Valley real estate developers are embarking upon a color revolution Key market research influencing Phoenix development Mark Brodie, Reporter / Host KJZZ Public Radio 91.5 FM

Preserve at Marin

Preserve at Marin expects to be complete in the coming Months By: Gary Quackenbusch CORTE MADERA – Private Label International, an award-winning international design firm based in Phoenix, has completed phase one of its first Bay Area project at the Preserve at Marin Apartment Homes, upgrading an existing 126-unit boutique…

Condos to be built near Scottsdale Healthcare Osborn

 Condos to be built near Scottsdale Healthcare Osborn   Condominium development finally is coming to a property near Scottsdale Healthcare Osborn Medical Center after a previous project stalled for nearly a decade. The L-shaped property, at 7300 E. Earll Drive, was rezoned for condominium development in 2005. The property is…

Private Label International returns to Downtown Scottsdale

Private Label International returns to Downtown Scottsdale with another new condo project, cultivating lifestyle experiences through strategic design for the interiors and exterior spaces. Deco Communities eye $31 million Scottsdale condo project Staff reports Independent Newsmedia Inc. USA Updated July 30, 2014 Scottsdale-based real estate developer Deco Communities has acquired…

Private Label International Design Firm opens Cabana on Seventh

Thank you to Arizona Foothills Magazine for featuring us today.Private Label International Design opens Cabana on SeventhPhoenix’s interior design firm, Private Label International, doesn’t just focus on throw pillows and drapes. This premier boutique firm has been working closely with the top developers in the Valley to create affordable living…