Private Label Trend Report
Anticipate what’s next…
Anticipate what’s next…
The only thing constant is change, but our outlook is an optimistic one on what the future will bring. Interior design and development trends are moving in a positive direction and we’ve highlighted four key areas that we see being dominant drivers in projects through this year and beyond. 2022 Edition is out now. For the full report download here.
One concept that has had a significant effect on consumer behavior is the idea of time. Quarantines and lockdowns have stressed the importance of time more than ever. Climate expert, Julian Popov, predicts that, culturally, we will want to slow down, focus on streamlining unnecessary objects and actions, and eliminate things that do not enhance the quality of our lives or make them more efficient. We see this as a type of sustainable design, focused on our mental health and the need to declutter, both physically and mentally. This can be aesthetic, like a minimalist movement, or programmatically in how we are able to allow our spaces to function more efficiently.
Directly related to sustainability is the connection to nature. For health reasons, many of us have found the benefits to spending more time outside and, in turn, bringing the outside in. Natural materials have been a design staple since the beginning of time, but more and more when faced with a decision between natural or synthetic, natural is coming out on top. Materials such as brick, clay, terra cotta, woods, wools, cottons, and pure metals paired with plants, skylights and picture windows feel like much needed breaths of fresh air.
When considering minimalism and efficiency, flexible spaces come into play. Residential design has had an element of flexibility to it for quite some time with everyone using their spaces as they see fit, but we are seeing it become more desired in commercial spaces. Amenity spaces and offices are at the point where they must be flexible to some degree to be useful. An office space needs to accommodate large and small groups. Amenity spaces need to be able to accommodate both events and day-to-day functions, as well as be modified depending on the social activities taking place.
The idea of approachable luxury was something we started researching nearly 10 years ago as we saw luxury brands changing to appeal to the culture of the young tech startup, wearing t-shirts, jeans and a flashy pair of sneakers opposed to a three-piece suit. Now, it’s become an aesthetic all on its own both in fashion and architecture. Marketing to that type of clientele is like trying to market to a generation, although it’s been adapted as more of a mindset then an age.
The 2022 Edition previewed above is an overview of the four macrotrends, download the full report to read more.