Private Label Trend Report

Comfort

We spent a lot of time in our spaces and had a lot of time to re-evaluate what was important in terms of form, function and comfort. Many passed time working remotely or picking up new hobbies such as gardening, cooking, DIY projects and home improvements. Dedicated spaces became multi-functional as members of the household needed to occupy the same space and have a variety of simultaneous activities. Alternately, multi-functional rooms created privacy challenges that gave way to a need for boundaries for different activities. In response, clutter becomes streamlined, and monochromatic palettes are utilized to create calm, warm, textural spaces that evoke a comforting mood such as airy serenity, cozy envelopment, or playful cheer.

Nostalgia

As we adapted and updated our spaces, we looked to the past for more cues of comfort. Nostalgia can mean something different for everyone, but the common thread is something from our past that brings a sense of peace. Arches and fluted details redefine spaces and play with textural scales. Natural materials and traditional patterned tiles feel old world and hand-made, warming up rounded forms of the architectural elements. The revival of soft curves and organic shapes of the art deco style and muted, dusty pastel colors of the 80s lend themselves to softened, relaxed spaces. Layering in vintage finds and repurposed pieces round out the nostalgic comfort.

Locally Sourced

The ability to order anything online and have it delivered or picked up quickly seemed to be an easy way to support our lifestyles while the world was on hold. But the global pause eventually led to a global slowdown of materials, goods, and supplies. Paired with unprecedented (in our lifetime) natural and manmade disasters, there have been lasting impacts over the global supply chain in the past couple of years. This highlighted the need to strengthen local supplies and manufacturing and focus on sourcing locally. The benefits are tipping more in the favor of supporting the local economy from both a logistic and aesthetic perspective.

Human Interaction

As we’re all aware, we spent an unusual time in isolation or our daily in person interactions were reduced to a small group of people. We used technology to connect digitally with work, family and friends outside of our limited bubbles. The influx of technology opened up opportunities for many markets and demographics to connect in new ways. But it also creates a need to filter the appropriate way to utilize tech in our day to day. Now that we are getting back to a new normal, what does that look like? How have our interactions evolved? How do our spaces and technologies respond to this new way of thinking? What’s our best step forward?