Private Label was influenced by Cleveland’s unique history while positioning
this Ohio-based, multifamily development. Whether a medical student, young professional or progressive baby boomer, the “laid-back luxury” setting offers these active residents dynamic amenity spaces and an enticing homelife in a location accessible to the best attractions Cleveland has to offer. The design explores materiality, playing with color, pattern and texture to provide a visually stimulating backdrop that encourages engagement and activity. Warm, natural elements are balanced with contemporary details and infused with playfulness. A large-scale University Circle mural and wall of bike wheels are memorable focal points in the lobby that are accented with statement furnishings to encourage lounging and camaraderie. Other thoughtfully designed lifestyle destinations include Wheelhouse Repair & Storage, Café Centric and ScrubHub Pet Spa. From a variety of wellness-focused activities to gathering areas with expansive green space or city views, the design of each area supports a “hectic, happy and dream driven life.” The laid-back luxury style continues in individual units, where the design features two color palettes accented with chic finishes.