One of the highlights of December, other than preparing for the holidays and drinking eggnog, is the arrival of the Pantone color of the year. And 2018’s color has just been announced, drum roll please for: Ultra Violet. “A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future,” the website states.