LIVING AT NOHO

CLIENT

PGIM Real Estate

North Hollywood, California

PROJECT TYPE

Property Repositioning

RECOGNITION

Multi-Housing News

Best Value Add Renovation

Hospitality Snapshots

Art and color breathe new life into this existing property in the heart of the Noho Arts District—the perfect inspired residence for the area’s young, up-and-coming artist tenant base. Private Label began the property transformation with a façade facelift. An ombré paint scheme gives the building corner a distinct presence that is enhanced by street level murals.

The interior design was inspired by a modern art museum with white walls, strong architectural elements and neutral flooring as the backdrop for colorful accents, framed art and dramatic murals. A striking detail in the lobby area that creates impact inside and out is the installation of a daisy chain curtain in a striated color pattern—a dripping paint effect. This theatrical element provides spatial separation while the transparency maintains the energy of the communal area. The bright and contemporary amenity spaces throughout the complex reinforce the charm and culture of the neighborhood. More than places to work, collaborate and hang out, these spaces inspire the emerging artists to create—serving as lively backdrops for photo shoots and filmmaking.