Layered Luxuries: Color, Texture, Pattern & Art
An emotional response to an environment can be driven by many factors, however one very notable way is through general aesthetics. Color, texture and pattern have a distinct, and high impact on consumers. Connecting aesthetics with the end user has profound impact on spatial function and longevity
In addition to that, the days of designing only for extroverts are long behind us, aesthetics must cater to diverse personalities and cultures, and conform to meet the needs of a broader targeted demographic. Form often follows function, but it is far from an afterthought.
Color Palettes
As we continue to gravitate towards calming and relaxing environments one important trend will be focused on serene and sustainable finishes. This palette will embody hues of blues and soft neutrals in earth tones providing that vital connection to the outdoors.
But just like all people aren’t the same, not all interiors are the same. There is still an important place for settings that express a social and energetic mood. An example of this color palette would include brighter colors and warm neutrals with thoughtful use of accent hues in art and graphics. These bright colors will be rooted in nostalgia, connecting innovative spaces with historical palettes from the 70s and 80s.
Texture Play
Tactile response has been a major contributing factor for product design in relation to end user function for the past several years and it holds an increasing importance in interiors, although for different reasons.
As emphatic design becomes more crucial, textures are shifting to create an environment that puts consumers at ease. Washable and cleanable materials have a smooth, unblemished visual and physical texture, while other materials in the space will combat that with natural and soft textures. The rise in technology is also offset by natural materials to maintain the balance of humanity in a space.
Pattern & Art
While current events are causing some to feel that self-expression has been muted, innovative tastemakers are finding new ways to express themselves in fashion and make-up. Fashion always has a direct impact on art and graphics and vise versa, being so close to one another on the innovation food chain.
Moving into 2021 we see patterns getting larger and bolder, with large scale florals, black and white geometry, and nostalgic color palettes. Authenticity will continue with great importance; focusing on art that is meaningful and tells a story. Art for art’s sake is still art, but art for good sake is a key to connectedness.
Psychographics (psychological demographics) the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
