Private Label Trend Report
State of the Market 2025
A Special Trend Report for Multi Family Executive Conference
Anticipate what’s next…
The last few years have been ones of constant change, but we’re poised and ready to charge forward into an optimistic future. The social impacts have been undeniable and have presented new outlooks on physical and psychological comfort, economic and environmental concerns, and human and global connectivity. By viewing market trends through a filter of cultural, social and economical shifts, we can identify trends that are temporary or evergreen, widespread or localized, to help navigate our clients to a solution that aligns with their overall business objectives.
For our MFE Special Edition 2025, we focus on those the state of the market. For the full report download here.
[re]Positioning
Office conversions are becoming a key trend in commercial real estate, especially as cultural and economic shifts leave many properties vacant. With the right strategy and experienced team, repurposing these spaces into multifamily, hotels, or mixed-use developments offers significant benefits. Adaptive reuse helps address current supply-demand challenges, turning obsolete office buildings into valuable assets tailored to today’s market needs, like live/work spaces or student housing.
Placemaking
Placemaking is about sparking conversation that drives exposure for your property, leading to consumer respect and loyalty. Think of places you love—it’s the unique atmosphere, the cool vibe, and personality that resonate. While originally tied to urban planning, placemaking is now essential in multifamily design, using arts and culture to enhance physical spaces, foster social change, and promote economic development. Personality sells, creating lasting impressions and value.
Co-Working
Co-working spaces should seamlessly integrate work and leisure, providing the flexibility that modern professionals need. Viewing these areas as “third places” encourages natural networking and social interaction, which are often missing at home or in the office. As Ray Oldenberg noted, a sense of community is essential for social and psychological well-being. Rather than separating tasks into rigid categories, current trends aim to blend work, home, and leisure to reduce burnout and increase productivity.
Wellness
McKinsey’s Future of Wellness research reveals that 82% of US consumers now prioritize wellness, with 33% focusing on fun and play for well-being. This trend highlights a cultural shift toward joyful, outdoor experiences. By 2025, living spaces are expected to seamlessly blend nature, technology, and personal expression. Biophilic design, sustainability, multifunctionality, and personalized environments will shape the future of interior design, promoting innovation and creativity.
The 2025 Special MFE Edition previewed above is an overview of the four macrotrends, download the special report to read more and stay tuned for full 2025 Trend Report .
PRIVATE LABEL SPECIAL MFE TREND REPORT
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