Press & Awards

ASID Design Excellence Award

2018 – 2nd Place Furniture, Fixtures, Element

2018 – 2nd Place Singular Space

2018 – 3rd Place Business Office Under 5,000

2018-  Honorable Mention Business Office Under 5,000

2017 – 1st Place Special Function Space

2017 – 2nd Place Singular Space

2014 – 1st Place  Adaptive Use

2014 – 2nd Place – Adaptive Use

2014  1st Place – Historic Space

2013  1st Place – Adaptive Use

2007  Honorable Mention – Green Design

2006  1st Place – Green Design

2006  1st Place – Adaptive Use

2006  Honorable Mention – Corporate over 5,000 SQ FT

2004  2nd Place – Contract-Corporate over 5,000 SQ FT


2017 1st Place  Mixed Use

2007 Award of Merit Retail Design

2007  Award of Merit Retail Design

2007  1st Place  Retail Design

National Association of Home Builders

2019 Gold Award – Best Independent Living Community

2019 Silver Award – Best Independent Living Community

2019 Silver Award – Best Lifestyle Program

2019 Silver Award- Best 55+ Dining and Culinary Program

2019 Finalist – Best 55+ Multifamily Development

2007 Gold Award – Best Sales Information Pavilion

2006 Silver Award – Best Sales Information Pavilion

2004 Gold Award – Best Sales Information Pavilion

Southern Nevada Home Builder Association

2004 Best Master Planned Community

Florida Home Builder Association

2007 Best Sales Center by Tampa Bay, Florida

What the Press is Saying

  • “With five properties spread across the Valley’s most buzzed-about neighborhoods plus one in Las Vegas, Private Label has worked closely with the developer to cultivate the Cabana Modern Apartment Homes brand to be an entirely new multi-housing niche for hip, modern and affordable reincarnations of infill properties that feel more like a chic boutique hotel than an apartment complex. Other developers have followed suit, using the Cabana model and Private Label’s branding strategy to revitalize infill properties around the state and across the US.”

  • “Private Label takes interior design to the next level by building a strategic and comprehensive brand into the space that buyers and renters experience in a truly tangible way. From the sights, sounds, textiles, furnishings, landscaping and even the scent of a space, Private Label utilizes all six senses to build brand meaning, distinguish from the competition and convey a sense of place, a sense of value and a sense of personality.”

  • “’We have great infrastructure in the Valley. I view it as a shame when one sees the wrecking ball come down on a building built to last a century, torn down at age 30,’ Former Tempe Mayor Hugh Hallman said. ‘That kind of redevelopment role, to turn an eyesore into an icon, increases the value of the entire community.’”

  • “Working with my partners to develop the Cabana brand of apartment renovations during the height of the recession in Phoenix is my greatest professional accomplishment.  Not only did the Cabana brand allow our company to weather the recession, it is a brand that was so often copied in Phoenix that it noticeably changed the apartment market.” Pat Watts, co-founder Deco Communities