Observations. Strategy. Lifestyle

Design and Dialogue for the way we live now and why. Because why not.

Last Detail: Dynamic Domes

In search of a wow factor for several of its multifamily clubhouses, developer The Wolff Co. enlisted interior design firm Private Label International to create the ultimate focal point, 117 Bloom. The custom slat wood dome was designed as a discovery element, with a goal to heighten leasing and marketing…

Parametric Wood Domes Add Appeal to Community Clubhouses

In search of a wow factor for several of its multifamily clubhouses, developer The Wolff Co. enlisted interior design firm Private Label International to create the ultimate focal point, 117 Bloom. The custom slat wood dome was designed as a discovery element, with a goal to heighten leasing and marketing…

Ten01 Apartments, Tempe

Ten01 went through a full renovation, focusing on the five amenity floors located in the core of the property, which included restyling the façade and unit finishes. Due to the close proximity to the Arizona State University and the large growth of new apartments in the vicinity, Ten01 needed a…

Interior Design Rising Giants 2021: We Made the List!

We’ve been following our Interior Design Giants since the pandemic began, tracking their business trend data for signs of economic impact brought on by COVID-19. Our previous reports this year on the Top 100 Giants and Healthcare Giants did show some cracks, but the damage was far less than expected. In some…

The Rise of B2R Communities

The current forecast for multifamily properties is a roller coaster for anyone trying to pin down information from leading analysts. During this time of uncertainty, we have identified a few trends to expect in the coming years. First, as always, location is key. Some areas of the U.S. will see…

The Endurance of the Super Amenity in Multifamily Development

One challenge that has been on the forefront of our multifamily clients’ minds over the last year is amenity occupancy and programming. During this time of uncertainty and change, it is vital to take a step back and truly understand community needs and expectations for communal spaces, allowing for thoughtful,…

Living at NoHo Amenity Spaces

Living at NoHo is a three-building market rate development in the North Hollywood arts district. The scope of renovations included exteriors, public art, leasing office, lobbies and mail rooms, club rooms, co-working spaces, pools and residential units. The location of the project posed some challenges, as well as opportunities, in…

Enjoy an elevated dining experience at Revel Rancharrah

For those looking to enjoy their golden years in style and comfort, Revel Rancharrah in Reno is the premier independent living community for living the good life. Revel Living, their lifestyle culture based on the four pillars of wellness, offers countless opportunities to learn and grow. Whether you are interested…

2021 Trend Reports: Socially Aligned

Socially Aligned: Cultural Shift, Commercial Offices, Live/Work Amenities The worldwide cultural platform will see the workplace continue to evolve as we head into 2021. Collaborative work environments will include both online and remote work atmospheres, even when the pandemic is no longer the present concern. Coworking spaces will continue to…

Resimercial Trending as Workplace Design

A buzzword that started circulating back in 2018, “resimercial,” has emerged with a vengeance. Over the past year, many companies have shifted to virtual offices and have modified their infrastructure to continue to function as normally as possible while their employees work primarily from home. Pre-pandemic, some companies had already…

2021 Trend Report: High Tech Harmony

High Tech Harmony: Augmented & Virtual Reality, Artificial Intelligence, Energy Consumption Innovation will continue to rise as we head into the new year with a large focus on technology and the products we use. How these technologies enhance our lives and are incorporated into the everyday will be a vital…

Véda Amenity Space

Private Label International renovated and repositioned the amenity spaces at Véda which now includes an upgraded fitness center, spin room, yoga studio, and an upgraded aesthetic.

2021 Trend Report: Layered Luxuries

Layered Luxuries: Color, Texture, Pattern & Art An emotional response to an environment can be driven by many factors, however one very notable way is through general aesthetics. Color, texture and pattern have a distinct, and high impact on consumers. Connecting aesthetics with the end user has profound impact on…

Ten01 at the Lake

Private Label International designed Ten01 at the Lake, a thoughtful and engaging housing option for students attending the nearby Arizona State University in Tempe, Arizona.

2021 Trend Reports: Space of Mind

Space Of Mind: Empathic Design WELL Building Standard Space Planning 2020 has been a year of reflection and re-calibration. And while we find that quite a bit has changed, our outlook is an optimistic one on what the future will bring and how interior design trends are moving in a…

Revel Communities Honored with 2021 Best Customer Engagement Award Alongside 8 Awards by Senior Advisor’s “Best of Senior Living” 2021 Awards

Revel Communities announced today that it was honored with eight individual community awards by Senior Advisor in the Best of Senior Living 2021 Awards. Most notably, Revel Communities as a brand was awarded “Best Customer Engagement,” marking an impressive accolade for the national senior living brand first founded by The…

Best Amenity: Project of the Year Véda Luxury Apartments 2020

Private Label International Revamps Amenity offerings in 40-Year-old Community! Located in Sherman Oaks with close proximity to Ventura Boulevard and the Sherman Oaks Galleria, Veda, previously known as the Grand, underwent a full repositioning and renovation. Originally built nearly 40 years ago, Véda was previously considered the height of luxury…

NAHB: SILVER & GOLD AWARDS 2019

PROVINCE SPRINGS & REVEL NEVADA HONORED WITH NAHB 2019 BEST OF 55+ HOUSING AWARDS Over the past 3 years, Private Label International has had the pleasure of working with The Wolff Company to develop a luxury senior living brand, a portfolio of properties that celebrate the best of home and hospitality. Province Springs and Revel Nevada were two of…

Wolff Company breaks ground on Scottsdale senior living community

The Wolff Company, a Scottsdale-based private equity firm and senior living developer, has broken ground on Revel Scottsdale, a new independent living apartment community at 8225 E. Indian Bend Road in Scottsdale, where the former Scottsdale Athletic Club was located. Characterized by celebrity chef-driven dining options, personalized amenities and spectacular…

CODAWORX: Biscayne Bay

PROJECT Biscayne Bay  Everest Holdings Year: 2017 Location: Chandler, AZ United States PROJECT TEAM Interior Designer: Private Label International Artist: Dan Hobday Art Industry Resource: TRI-KES Industry Resource: Rulapaugh’s Inc. Industry Resource: Parcel Pending OVERVIEW The existing community building at Biscayne Bay offered heavy architectural details, multiple enclosed spaces and a palette of dark…

Environments For Aging

FIRST LOOK: REVEL SOUTH BAY Posted by Anne DiNardo, Executive Editor | April 4, 2018 Revel South Bay's private exterior courtyard is designed in keeping with the refined style of the area. A grand arch leads out into a beautifully landscaped, private outdoor dining and relation space, complete with a…

The James Agency

The James Agency Offices – Scottsdale The James Agency (TJA), a Scottsdale-based integrated agency specializing in consumer advertising, public relations and digital marketing, relocated to The Quad, a collaborative new office park at 64th St. and Thomas Rd. in November 2017. The new two-story space more than doubled the agency’s…

Pantone: Color of the Year 2018

One of the highlights of December, other than preparing for the holidays and drinking eggnog, is the arrival of the Pantone color of the year. And 2018’s color has just been announced, drum roll please for: Ultra Violet. “A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates…

Industry Influencers: Fashion

When a client wants to improve a property, or launch a new concept, we at first take a look at their competition. How can we differentiate the property and improve market performance? While this is an important part of a strategic market analysis, this generation of consumers wants something different.…

ASID: Design Excellence Awards 2017

Envy is a local Scottsdale project that is more than a luxury condominium complex, it is an elevated living experience that far exceeds the competition. For this project, first impressions mean everything, and the awards’ judges agreed by recognizing our efforts to create a space that expresses imagination and sophistication.…

Getting to Know: Christina Johnson

Getting to Know Christina Johnson, our Creative Director  The Private Label International team is comprised of some amazingly talented professionals…well, if we do say so ourselves. We want you to learn more about our smart and savvy business partners. Here are a few things you may not know and a…

Revel Senior Living Launch

Coming Soon, Summer 2017! Revel, part of luxury senior living brand, a property that celebrates the best of home & hospitality.     Porte-cochere Lobby Living Room Revel has partnered with Food Network star Beau MacMillan for dining options in two farm-to-table restaurants. The Bistro & Pub Wellness & Fitness Pool…

Envy Scottsdale

We are excited to share the 2016 December issues of So Scottsdale! magazine and UPTOWN Magazine's gorgeous holiday fashion spread taken a Envy.  A true testament in lifestyle design!! Photos by Mark Morgan Photography// Hair & Makeup by Two by Two Hair and Makeup Artistry // Fashion by To Be…

Future Ready Cities: How does your city rank?

The findings from the Dell Future Ready Economies Model was based on insights and criteria developed at the 2015 Strategic Innovation Summit: Enabling Economies for the Future, hosted by Harvard University and sponsored by Dell. The summit identified three primary characteristics of Future Ready Economies: 1. The ability to attract…

CBRE Global Investor: Panelist Wendi & Christina

Our Principal, Wendi Stallings, and Director of Design, Christina Johnson will be presenting on property positioning, Market and Consumer Trends, alongside Merrimac Ventures, and Musicant Group and CBRE Workplace Strategy. To schedule a meeting to discuss future consumer needs for your properties contact info@privatelabelintl.com.

$42M ‘Inspire Downtown Scottsdale’ Breaks Ground

$42M 'Inspire Downtown Scottsdale' Breaks Ground Deco Communities has broken ground on its latest condominium project, Inspire Downtown Scottsdale, the company’s latest Scottsdale project that aims to link Downtown Scottsdale with the up-and-coming Sky Song corridor.  The $42 million dollar project will offer contemporary-styled residences starting at $299,000. At the…

Trend Report: Lacquered Finishes

Overview Lacquered furniture, lighting and accessories lend a luxurious finish to modern interiors while hinting at a retro glamour. Lacquer is paired with materials such as metal and wood to create visual and textural contrasts  Lacquered surfaces range from matte and rubberized to liquid gloss, offering a wide range of possibilities…

Consumer Attitudes: Mobile Millennials

Did the internet kill the automobile? Not exactly.  But it did produce a new consumer group that values car 'usership' over ownership, prefers bike wheels to steering wheels, and expects seamless transportation options akin to mobile connectivity. As the most well-traveled and active demographic to date, millennials are driving a…

Generation Next 2015 – Christina Johnson

Generation Next 2015: Christina Johnson By: Alisa Stone Photo by Shavon Rose, AZ Big Media Being one of the founders of a top interior design firm in the Valley hasn’t phased 32-year interior designer Christina Johnson. “It’s not a lot of ‘I’; it’s a lot of ‘we,’” Johnson says of…

Pantone: Color of the Year 2015

The color specialists at Pantone, a subsidiary of color-science group X-Rite Inc., have announced that "marsala," a reddish brown, will be the color of the year in 2015. Pantone's Color of the Year 2015 A UNIFYING ELEMENT The impactful, full-bodied qualities of Marsala make for an elegant, grounded statement color…

Trendsetters

  Excited to share a copy of the the lasted So Scottsdale Lifestyle Magazine, as I've been anxious to see and read the article.  It's such a tremendous honor to have been selected to be the November trendsetter, and to even be thought of in such a way. So Scottsdale's…

The List -The Remix List

We are so excited to share the episode with Christina Johnson's cameo on The Remix List. 80's Home Décor Making A Haunting Return But Not Quite as Scary as You Might Think Jodie Heisner 5:41 PM, Oct 31, 2014 It is a terrifying thought, home décor trends from the 80’s…

Covers Our Break up with Beige Trend Report

Developer says Phoenix is adding color, breaking up with beige Share Story By Mark Remillard,   | October 28, 2014 Click to see the article here   PHOENIX -- The city of Phoenix could soon have a more colorful look to it, as one property developer said the city seems…

Breaking up with Beige Trend Report

REPORT: PHOENIX DEVELOPERS BREAKING UP WITH BEIGE (click here to listen to the discussion) After decades of ‘safe’ design schemes, Valley real estate developers are embarking upon a color revolution Key market research influencing Phoenix development Mark Brodie, Reporter / Host KJZZ Public Radio 91.5 FM

Preserve at Marin

Preserve at Marin expects to be complete in the coming Months By: Gary Quackenbusch CORTE MADERA – Private Label International, an award-winning international design firm based in Phoenix, has completed phase one of its first Bay Area project at the Preserve at Marin Apartment Homes, upgrading an existing 126-unit boutique…

Trend Report: Phoenix Developers Breaking Up With Beige

  REPORT: PHOENIX DEVELOPERS BREAKING UP WITH BEIGE After decades of ‘safe’ design schemes, Valley real estate developers are embarking upon a color revolution Key market research influencing Phoenix development SCOTTSDALE, Ariz. (October 16, 2014)- Is a color revolution coming to a Phoenix neighborhood near you? According to annual trend…

Trend Report: The 1980s are Now "Vintage"

  TREND REPORT: The 1980s are now “Vintage” Cabana on Seventh Heart and soul is 1908s: Building was completed in the early 1980s, the repositioning plan included repurposing some of the original design elements, yet stylizing the property for today’s consumer. 1980s Design Trends: 1980s-Pattern add removable wall covering to…

Envy Chair: Cheeky Luxury at it’s Best

We designed this iconic chair for a limited edition condominium property showcase named Envy, located in the Entertainment District of Scottsdale.   This piece is the epitome of Envy's "Cheeky Luxury" style. The chair was made from a vintage mirror we had in our personal collection until transforming into this…

ASID: Awards Night

THE NATION’S DEVELOPERS ARE TEAMING UP WITH PRIVATE LABEL INTERNATIONAL TO BRING ABOUT THE NEXT BIG REVOLUTION IN REDEVELOPMENT PROJECTS Phoenix-based Private Label International wins awards for their transformative multi-family projects in Arizona, California and Minnesota from the American Society of Interior Designers PHOENIX, Ariz. (August 18, 2014)- San Francisco…

Condos to be built near Scottsdale Healthcare Osborn

 Condos to be built near Scottsdale Healthcare Osborn   Condominium development finally is coming to a property near Scottsdale Healthcare Osborn Medical Center after a previous project stalled for nearly a decade. The L-shaped property, at 7300 E. Earll Drive, was rezoned for condominium development in 2005. The property is…

Private Label International returns to Downtown Scottsdale

Private Label International returns to Downtown Scottsdale with another new condo project, cultivating lifestyle experiences through strategic design for the interiors and exterior spaces. Deco Communities eye $31 million Scottsdale condo project Staff reports Independent Newsmedia Inc. USA Updated July 30, 2014 Scottsdale-based real estate developer Deco Communities has acquired…

Private Label International Design Firm opens Cabana on Seventh

Thank you to Arizona Foothills Magazine for featuring us today.Private Label International Design opens Cabana on SeventhPhoenix’s interior design firm, Private Label International, doesn’t just focus on throw pillows and drapes. This premier boutique firm has been working closely with the top developers in the Valley to create affordable living…

Get The Look: Cabana on Seventh

Cabana on Seventh, Model UnitDesign By: Private Label International  Developer:  Deco CommunitiesPhotography by: Carl Schultz of Schultz Digital   Normal 0 false false false EN-US X-NONE X-NONE 1.  Textured rug:  Flor carpet tiles, Just Plain Folk2. Bright color sofa: Orange tweed sofa 3. Humorious and fun accent chair:  Buckle up futon chair…

Client Feedback: Cabana on Seventh

Private Label, Oh my goodness.  I was just over at Cabana Seventh to take a look at the renovations and I wanted you all to know that I absolutely LOVE what you did.  What an amazing transformation!   I am so impressed with how much you did with so little.…

Get The Look: The Herb Box

 Herb Box Restaurant & Market Designed by: Private Label International So enjoyed revisiting The Herb Box this weekend! A perfect example of how a project gets even better with time. We love how this space is always filled with a large spectrum of consumers. Creating a magical space where everyone…

Senior Resource Group with Positive Market Feedback

Congratulations to Senior Resource Group for their positive market feedback of Maravilla Scottsdale, in Arizona. The following was taken from a recent press release: “Despite the economy and typical shift in seasonal senior residents, Maravilla Scottsdale has exceeded early deposit projections by nearly 30 percent. In response to the unprecedented…

Ritz-Carlton Club

“Wendi and her team add significant value to our investments by integrating a strategic design package indigenous to the region of our timeshare. We end up with a unique and marketable design story that repositions our properties in their respective markets. We consider Wendi a comfortable fit as part of…