Blog - Private Label International

Observations. Strategy. Lifestyle

Design and Dialogue for the way we live now and why. Because why not.

McKnight's Senior Living

NAHB names Best of 55+ Housing Award winners for 2023

February 27, 2023 | In the News

Silver: Revel Folsom, Folsom, CA. The builder was CSI. The developer was The Wolff Company. The architect was Studio15, Katerra. Interiors were by Private Label International.

The List

Interior Design Trends for 2023

| In the News

THE LIST is a daily TV show that covers the hottest trends and topics in life hacks, pop culture, deals and gadgets to make your life a little easier. Tune in Monday-Friday to watch THE LIST.

Archello

Best Architectural Projects of 2022

January 1, 2023 | In the News

Award-winning interior design firm, Private Label International, was selected by Revel Communities, a division of The Wolff Company, to design the company's new independent living community in Palm Desert, CA. Revel Palm Desert offers a 175,000-square-foot property, including 143 apartment homes and numerous unique amenities.

Multi-Housing News

MHN Announces 2022 Excellence Awards Winners

December 2, 2022 | In the News

Multi-Housing News held its 16th-annual Excellence Awards ceremony, hosted at Resource Furniture in New York City. The celebration was our first in-person event since 2019. At the ceremony, MHN awarded gold, silver and bronze awards to properties, projects and professionals in 34 categories.

Archello

Copeland

November 7, 2022 | In the News

Copeland is a 336 unit new build luxury apartment community in Grand Prairie, Texas. It has a central amenity building with surrounding units buildings, a dog park, resort style pool and lap pool, and EV charging stations. The units are 1-3 bedrooms, with interior unit corridors. With a nod to…

Love That Design

Revel Palm Desert Retirement Community, California

November 2, 2022 | In the News

Private Label International created a sleek mid-century modern aesthetic that is both approachable and sophisticated and pays homage to the history of the greater Palm Springs area’s storied past. The design firm focused on using hyper local materials, textures and art to help residents connect with their surroundings.

Interior Design

Interior Design Unveils the 2022 Rising Giants

August 11, 2022 | In the News

If you think of the pandemic as a rollercoaster, then the 2022 business trend data for the Interior Design Rising Giants, the second 100 largest firms, would be a popular one.

Scottsdale Progress

Revel Independent Living Communities Near Completion

August 7, 2022 | In the News

Two new independent living facilities, Revel Legacy and Revel Scottsdale are nearing completion and already have begun leasing residences. The properties each feature over 150 apartment homes on over 170,000 square feet of land that were acquired by parent Wolff Company in 2018 and have taken a new approach to…

Speed-to-Market Design

August 1, 2022 | Insights

We are in a rather unique time for multifamily real estate. The high costs of materials and shipping, as well as supply delays make building from the ground up riskier than it would be under more predictable conditions. Current investment rates, cap rate compression and inflation also are key factors…

InBusiness

Speed-to-Market Design

| In the News

azbex

Arizona Projects 07-22-22

July 22, 2022 | In the News

Revel Communities, a division of The Wolff Company, announced two independent living communities in Scottsdale will open this summer. The 159-unit Revel Scottsdale and the 171-unit Revel Legacy both feature interiors designed by Private Label International.

Rose Law Group Reporter

Revel Independent Living Communities Near Completion

July 15, 2022 | In the News

Award-wining interior design firm, Private Label International, was selected by Revel Communities, a division of The Wolff Company, to design the company’s two new independent living communities in Scottsdale, AZ. Revel Scottsdale and Revel Legacy are scheduled to open this summer.

AZ Big Media

2 New Independent Living Communities Open in Scottsdale

| In the News

Phoenix Business Journal

Two New Independent Living Communities in Scottsdale.

July 14, 2022 | In the News

Phoenix-based Private Label International has been selected by Revel Communities to design its two new independent living communities in Scottsdale. Wolff Construction is the general contractor for both projects. The 172,746-square-foot Revel Scottsdale will offer 159 apartment homes at 8224 E. Indian Bend Road, while the 170,605-square-foot Revel Legacy will…

InBusiness

New Independent Living Communities Set to Open in Scottsdale

July 12, 2022 | In the News

In Business Magazine

Designing for Senior Communities – The Revel Brand

May 24, 2022 | In the News

Six years ago, we began concepting a new type of senior community with the goal of reinventing the look and feel of senior living. Our team’s design backgrounds mainly included experience in market-rate multifamily properties, high-concept leasing and cultural galleries, and hospitality, so we approached senior living with zero pre-conceived…

Designing for Senior Communities – The Revel Brand

May 1, 2022 | Insights

2022 Interior Design Trends

February 1, 2022 | Insights

It comes as no surprise that COVID-19, quarantines and lockdowns are still at the forefront of our minds. Experiences over the past two years has led society to seek commercial spaces that promote health, flexibility and the comfort of home in a shared office setting. Knowing this, we have identified…

In Business Magazine

2022 Interior Design Trends

| In the News

AZ Central

How a Scottsdale interior design firm changed the residential landscape

January 21, 2022 | In the News

Whenever Wendi Stallings, the principal at Private Label International, spots an apartment complex boasting vibrant shades of blues, reds, oranges, yellows and other eye-popping hues, she smiles.

Multi-Housing News

Revel Communities Opens Inland Empire Property

January 20, 2022 | In the News

Revel Communities, a division of Wolff Cos., has finalized construction on the 163-unit Revel Palm Desert, its first independent living community in Southern California. The development, located in Palm Desert, Calif., has already begun welcoming residents.

2022 Interior Design Trends

January 5, 2022 | Insights

2022 Interior Design Trends As 2022 begins, we look forward to how interior design will continue to evolve and identify top trends that, in one way or another, will factor into our designs. When we speak about trends, we are referring to the state of the market, affected by…

Archello

TenO1: Archello Project Feature

November 17, 2021 | In the News

Private Label International designed Ten01, a thoughtful and engaging housing option for students attending the nearby Arizona State University in Tempe, Arizona. Ten01 went through a full renovation, focusing on the five amenity floors located in the core of the property. Due to the close proximity to the Arizona State…

AZ Central

Don’t retire, Revel. A new era in independent living re-invents aging well

November 5, 2021 | Property News

Imagine independent living in a community that’s inspirational, not institutional. Now, imagine a luxurious, state-of-the-art home that feels more like a retreat than retirement.

Multifamily Executive

How Design Catalyzes the 55+ Resident Experience

September 15, 2021 | In the News

Resort lifestyles continue to inform the broader resident experience of successful senior living communities where design, amenities, and outdoor living are actually helping people stay younger, longer.

Multifamily Executive

Seniors Revel in Reno Independent Living Community

September 14, 2021 | In the News

As the population continues to grow in Reno, Nevada, so does the demand for independent living housing. To meet the need, real estate investment firm The Wolff Co. has created the 146-unit Revel Rancharrah, a luxury resort-style community tailor-made for active adults 55 and older.

Multifamily Executive

Last Detail: Dynamic Domes

September 13, 2021 | In the News

In search of a wow factor for several of its multifamily clubhouses, developer The Wolff Co. enlisted interior design firm Private Label International to create the ultimate focal point, 117 Bloom. The custom slat wood dome was designed as a discovery element, with a goal to heighten leasing and marketing…

Adaptive Reuse: Should Retrofitting Be the Future of Real Estate?

September 1, 2021 | Insights

Adaptive reuse, or the process of reusing an existing building for a purpose other than that for which it was originally built or designed, is an important commercial real estate trend that our team predicts has long-term staying power. While new build construction has many benefits, adaptive reuse is moving…

In Business Magazine

Adaptive Reuse: Should Retrofitting Be the Future of Real Estate?

| In the News

Multifamily Executive

Parametric Wood Domes Add Appeal to Community Clubhouses

| In the News

The Rise of B2R Communities

August 31, 2021 | Insights

The current forecast for multifamily properties is a roller coaster for anyone trying to pin down information from leading analysts. During this time of uncertainty, we have identified a few trends to expect in the coming years. First, as always, location is key. Some areas of the U.S. will see…

Love That Design

Ten01 Apartments, Tempe

August 26, 2021 | In the News

Ten01 went through a full renovation, focusing on the five amenity floors located in the core of the property, which included restyling the façade and unit finishes. Due to the close proximity to the Arizona State University and the large growth of new apartments in the vicinity, Ten01 needed a…

Interior Design

Interior Design Rising Giants 2021: We Made the List!

August 25, 2021 | In the News

We’ve been following our Interior Design Giants since the pandemic began, tracking their business trend data for signs of economic impact brought on by COVID-19. Our previous reports this year on the Top 100 Giants and Healthcare Giants did show some cracks, but the damage was far less than expected. In some…

ABC15

Revel: Scottsdale’s newest communities offering independent living with best-in-class amenities

August 12, 2021 | Property News

Revel communities offer vibrant independent living with best-in-class amenities and services. At Revel, good food and good friends go hand-in-hand, and fun is never far from home. You'll laugh, learn, and make wonderful new memories.

In Business Magazine

The Rise of B2R Communities

August 1, 2021 | In the News

The Endurance of the Super Amenity in Multifamily Development

July 1, 2021 | Insights

One challenge that has been on the forefront of our multifamily clients’ minds over the last year is amenity occupancy and programming. During this time of uncertainty and change, it is vital to take a step back and truly understand community needs and expectations for communal spaces, allowing for thoughtful,…

In Business Magazine

The Endurance of the Super Amenity in Multifamily Development

| In the News

Hospitality Snapshots

Living at NoHo Amenity Spaces

June 14, 2021 | In the News

Living at NoHo is a three-building market rate development in the North Hollywood arts district. The scope of renovations included exteriors, public art, leasing office, lobbies and mail rooms, club rooms, co-working spaces, pools and residential units. The location of the project posed some challenges, as well as opportunities, in…

In Business Magazine

The Importance of the ‘Third Place’ In Multifamily Developments

June 10, 2021 | In the News

This past year, social interactions have looked quite different and the notion of the third place in trend conversations has reemerged with a vengeance. Most commonly, we are seeing the office environment adopting the role of the third place, providing a familiar, flexible and well-rounded setting to fulfill the need…

Sierra Sun

Enjoy an elevated dining experience at Revel Rancharrah

June 4, 2021 | Property News

For those looking to enjoy their golden years in style and comfort, Revel Rancharrah in Reno is the premier independent living community for living the good life. Revel Living, their lifestyle culture based on the four pillars of wellness, offers countless opportunities to learn and grow. Whether you are interested…

Gazette

How Revel Province is attracting seniors seeking an independent, resort lifestyle centered on personal choice

June 2, 2021 | Property News

Imagine living in a brand-new home where your time spent on the constant “fix it” jobs around the house is replaced by resort-inspired amenities – an art and creative studio, a fine dining restaurant, an infinity pool, a relaxing spa, and more. Picture a destination where you can sip on…

The Importance of the ‘Third Place’ In Multifamily Developments

June 1, 2021 | Insights

Ray Oldenburg, an American urban sociologist, coined the term “third place” in his book The Great Good Place. He identified that in modern societies, time is primarily spent in our first place (home) and our second place (work). He introduced the need for this third place for social and emotional…

Phoenix Business Journal

List of the Largest Phoenix-area Interior Design Firms

May 20, 2021 | In the News

Surveyed list ranked by number of local (Maricopa and Pinal counties) interior designers. Other information points include total local staff, total square footage designed in 2020, representative projects and clients, top local executive and year founded locally.

2021 Trend Reports: Socially Aligned

May 15, 2021 | Insights

Socially Aligned: Cultural Shift, Commercial Offices, Live/Work Amenities The worldwide cultural platform will see the workplace continue to evolve as we head into 2021. Collaborative work environments will include both online and remote work atmospheres, even when the pandemic is no longer the present concern. Coworking spaces will continue to…

Resimercial Trending as Workplace Design

May 1, 2021 | Insights

With all the social and economic change happening over the past year, most industries are in a state of disruption, and commercial real estate is no exception. While many of the trends we are anticipating for the next several years are not entirely new concepts, the overarching trend is that…

In Business Magazine

Resimercial Trending as Workplace Design

| In the News

A buzzword that started circulating back in 2018, “resimercial,” has emerged with a vengeance. Over the past year, many companies have shifted to virtual offices and have modified their infrastructure to continue to function as normally as possible while their employees work primarily from home. Pre-pandemic, some companies had already…

2021 Trend Report: High Tech Harmony

| Insights

High Tech Harmony: Augmented & Virtual Reality, Artificial Intelligence, Energy Consumption Innovation will continue to rise as we head into the new year with a large focus on technology and the products we use. How these technologies enhance our lives and are incorporated into the everyday will be a vital…

Seattle Times

Community offers a new kind of independent living in Issaquah

April 22, 2021 | Property News

Revel Issaquah is a sprawling collection of 146 apartment homes offering luxury living along with a comprehensive array of resident services, including a 24-hour concierge, restaurant-style dining experiences, housekeeping and laundry services, and suites for visiting guests.

Hospitality Snapshots

Véda Amenity Space

April 16, 2021 | In the News

Private Label International renovated and repositioned the amenity spaces at Véda which now includes an upgraded fitness center, spin room, yoga studio, and an upgraded aesthetic.

2021 Trend Report: Layered Luxuries

April 15, 2021 | Insights

Layered Luxuries: Color, Texture, Pattern & Art An emotional response to an environment can be driven by many factors, however one very notable way is through general aesthetics. Color, texture and pattern have a distinct, and high impact on consumers. Connecting aesthetics with the end user has profound impact on…

Education Snapshots

Ten01 at the Lake

April 6, 2021 | In the News

Private Label International designed Ten01 at the Lake, a thoughtful and engaging housing option for students attending the nearby Arizona State University in Tempe, Arizona.

Senior Housing News

COO of Wolff’s Revel Brand Ready to Break Senior Housing Rules For Post-Covid Market

| Property News

With nine communities open and five more in pre-leasing or under development, the Scottsdale, Arizona-based operator is a growing presence in the high-end independent living space.

Modern Luxury Scottsdale

Designer Wendi Stallings Pick’s A Few Of Her Favorite Timeless Pieces

April 1, 2021 | In the News

"The goal has always been to connect people with an experience that becomes meaningful to them." says Wendi Stallings, principal of Phoenix-based interior design group Private Label International.

2021 Trend Reports: Space of Mind

| Insights

Space Of Mind: Empathic Design WELL Building Standard Space Planning 2020 has been a year of reflection and re-calibration. And while we find that quite a bit has changed, our outlook is an optimistic one on what the future will bring and how interior design trends are moving in a…

NAHB

McKnight’s Senior Living – Best of 55+ Housing Award Winners 2021

March 8, 2021 | In the News

Silver: Revel Vegas, Las Vegas. The developer was The Wolff Co., the builder was Picerne Construction, the architect was Todd & Associates, and the interior designer was Private Label International.

Tahoe Daily Tribune

Senior living is a lifestyle, but perhaps not the one you’d imagine

February 12, 2021 | Property News

When the residents at Revel Rancharrah wake up each morning, one of their biggest dilemmas is deciding how they’re going to spend the day. Thanks to Revel’s Lifestyle team, there’s never a shortage of ways to remain mentally, physically or socially active.

PR Web

Revel Communities Honored with 2021 Best Customer Engagement Award Alongside 8 Awards by Senior Advisor’s “Best of Senior Living” 2021 Awards

January 28, 2021 | Property News

Revel Communities announced today that it was honored with eight individual community awards by Senior Advisor in the Best of Senior Living 2021 Awards. Most notably, Revel Communities as a brand was awarded “Best Customer Engagement,” marking an impressive accolade for the national senior living brand first founded by The…

RENTCafé

12 Interior Design Experts Share the Hottest Apartment Trends of 2021

January 19, 2021 | In the News

“As wellness and wellbeing are becoming more popular, design is finding organic ways to integrate layout options that promote a well-rounded lifestyle. One of the ways to do this successfully is with furniture that is flexible and has multiple uses."

Bellevue Reporter

Order up! New independent living community serves made-to-order, full-flavor meals

December 7, 2020 | Property News

A good meal can bring comfort, energy and joy. It can remind you of home, or transport you across the globe. If it’s exactly what you’re craving — and exactly what your body needs — an exceptional meal can transform a good day into a great one.

Forbes

In A Post-Pandemic World, Senior Living Communities Will Likely Place An Emphasis On Entertainment

November 23, 2020 | Property News

With the promise of COVID-19 vaccines on the horizon, there's hope the nation can return to some kind of normalcy in the coming year. Eyeing the post-pandemic world, lockdown-weary active seniors are ready to cut loose and enjoy themselves.

Tahoe Daily Tribune

Delicious dining – a top amenity at Revel Rancharrah

October 2, 2020 | Property News

Thanks to made-from-scratch, cooked-to-order meals that rival any fine-dining restaurant in Reno, the residents at Revel Rancharrah haven’t had to sacrifice delicious food during the pandemic.

Multi Family Executive

Best Amenity: Project of the Year Véda Luxury Apartments 2020

September 29, 2020 | In the News

Private Label International Revamps Amenity offerings in 40-Year-old Community! Located in Sherman Oaks with close proximity to Ventura Boulevard and the Sherman Oaks Galleria, Veda, previously known as the Grand, underwent a full repositioning and renovation. Originally built nearly 40 years ago, Véda was previously considered the height of luxury…

NAHB: SILVER & GOLD AWARDS 2019

September 4, 2020 | Recognition

PROVINCE SPRINGS & REVEL NEVADA HONORED WITH NAHB 2019 BEST OF 55+ HOUSING AWARDS Over the past 3 years, Private Label International has had the pleasure of working with The Wolff Company to develop a luxury senior living brand, a portfolio of properties that celebrate the best of home and hospitality. Province Springs and Revel Nevada were two of…

Senior Housing News

With New Leaders, Wolff’s Revel Brand Elevates Boutique Hospitality Approach to Senior Living

September 3, 2020 | Property News

With new leadership in place, the Revel Communities brand is still focused on elevating independent living with a boutique hospitality approach centered on highly personalized resident experiences.

PR Web

Revel Communities Appoints Two Female Executives To Support Expansion

August 28, 2020 | Property News

With over 30 years of experience in the complexity of service-oriented industries, Opaczewski will oversee the responsibility for the operations and financial performance of Revel Communities for The Wolff Company.

Spokane Journal

Wolff Co. launches new brand of independent-living centers

April 11, 2019 | Property News

The Wolff Co. has launched its own senior independent-living community brand, Revel, and has opened its first such facility in the Spokane-area at 16807 E. Mission Parkway, in Spokane Valley.

AZ Big Media

Wolff Company breaks ground on Scottsdale senior living community

November 26, 2018 | Property News

The Wolff Company, a Scottsdale-based private equity firm and senior living developer, has broken ground on Revel Scottsdale, a new independent living apartment community at 8225 E. Indian Bend Road in Scottsdale, where the former Scottsdale Athletic Club was located. Characterized by celebrity chef-driven dining options, personalized amenities and spectacular…

Senior Housing News

In the Pipeline: Wolff Grows Revel Brand; Benchmark’s First New York Community

November 5, 2018 | Property News

Wolff announced it had started work Revel Amberglen, a planned independent living project within a mixed-use master-planned community in Hillsboro, Oregon.

CODAWORX: Biscayne Bay

May 4, 2018 | Recognition

PROJECT Biscayne Bay Everest Holdings Year: 2017 Location: Chandler, AZ United States PROJECT TEAM Interior Designer: Private Label International Artist: Dan Hobday Art Industry Resource: TRI-KES Industry Resource: Rulapaugh’s Inc. Industry Resource: Parcel Pending OVERVIEW The existing community building at Biscayne Bay offered heavy architectural details, multiple enclosed spaces and a palette of dark…

EFA Magazine

Environments For Aging

April 17, 2018 | In the News

FIRST LOOK: REVEL SOUTH BAY Posted by Anne DiNardo, Executive Editor | April 4, 2018 Revel South Bay's private exterior courtyard is designed in keeping with the refined style of the area. A grand arch leads out into a beautifully landscaped, private outdoor dining and relation space, complete with a…

OfficeSnapshots.com

The James Agency

March 15, 2018 | In the News

The James Agency Offices – Scottsdale The James Agency (TJA), a Scottsdale-based integrated agency specializing in consumer advertising, public relations and digital marketing, relocated to The Quad, a collaborative new office park at 64th St. and Thomas Rd. in November 2017. The new two-story space more than doubled the agency’s…

Pantone: Color of the Year 2018

December 8, 2017 | Insights

One of the highlights of December, other than preparing for the holidays and drinking eggnog, is the arrival of the Pantone color of the year. And 2018’s color has just been announced, drum roll please for: Ultra Violet. “A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates…

Industry Influencers: Fashion

| Insights

When a client wants to improve a property, or launch a new concept, we at first take a look at their competition. How can we differentiate the property and improve market performance? While this is an important part of a strategic market analysis, this generation of consumers wants something different.…

ASID: Design Excellence Awards 2017

August 20, 2017 | Recognition

Envy is a local Scottsdale project that is more than a luxury condominium complex, it is an elevated living experience that far exceeds the competition. For this project, first impressions mean everything, and the awards’ judges agreed by recognizing our efforts to create a space that expresses imagination and sophistication.…

Getting to Know: Christina Johnson

March 28, 2017 | Insights

Getting to Know Christina Johnson, our Creative Director The Private Label International team is comprised of some amazingly talented professionals…well, if we do say so ourselves. We want you to learn more about our smart and savvy business partners. Here are a few things you may not know and a…

Revel Senior Living Launch

January 28, 2017 | In the News

Coming Soon, Summer 2017! Revel, part of luxury senior living brand, a property that celebrates the best of home & hospitality. Porte-cochere Lobby Living Room Revel has partnered with Food Network star Beau MacMillan for dining options in two farm-to-table restaurants. The Bistro & Pub Wellness & Fitness Pool…

SoScottsdale Magazine

Envy Scottsdale

December 15, 2016 | In the News

We are excited to share the 2016 December issues of So Scottsdale! magazine and UPTOWN Magazine's gorgeous holiday fashion spread taken a Envy. A true testament in lifestyle design!! Photos by Mark Morgan Photography// Hair & Makeup by Two by Two Hair and Makeup Artistry // Fashion by To Be…

Modern Luxury Scottsdale

Envy Scottsdale

November 30, 2016 | In the News

Future Ready Cities: How does your city rank?

January 21, 2016 | Insights

The findings from the Dell Future Ready Economies Model was based on insights and criteria developed at the 2015 Strategic Innovation Summit: Enabling Economies for the Future, hosted by Harvard University and sponsored by Dell. The summit identified three primary characteristics of Future Ready Economies: 1. The ability to attract…

CBRE Global Investor: Panelist Wendi & Christina

January 6, 2016 | Insights

Our Principal, Wendi Stallings, and Director of Design, Christina Johnson will be presenting on property positioning, Market and Consumer Trends, alongside Merrimac Ventures, and Musicant Group and CBRE Workplace Strategy. To schedule a meeting to discuss future consumer needs for your properties contact info@privatelabelintl.com.

AZ Big Media

$42M ‘Inspire Downtown Scottsdale’ Breaks Ground

September 24, 2015 | In the News

$42M 'Inspire Downtown Scottsdale' Breaks Ground Deco Communities has broken ground on its latest condominium project, Inspire Downtown Scottsdale, the company’s latest Scottsdale project that aims to link Downtown Scottsdale with the up-and-coming Sky Song corridor. The $42 million dollar project will offer contemporary-styled residences starting at $299,000. At the…

Trend Report: Lacquered Finishes

August 21, 2015 | Insights

Overview Lacquered furniture, lighting and accessories lend a luxurious finish to modern interiors while hinting at a retro glamour. Lacquer is paired with materials such as metal and wood to create visual and textural contrasts Lacquered surfaces range from matte and rubberized to liquid gloss, offering a wide range of possibilities…

Consumer Attitudes: Mobile Millennials

| Insights

Did the internet kill the automobile? Not exactly. But it did produce a new consumer group that values car 'usership' over ownership, prefers bike wheels to steering wheels, and expects seamless transportation options akin to mobile connectivity. As the most well-traveled and active demographic to date, millennials are driving a…

Emerging Trend: The Invisible Kitchens

| Insights

As open planning continues to blur the boundaries between rooms, kitchens increasingly borrow from the codes of living areas, to the point of almost vanishing into them. (more…)

Trend Report: “Millennials" Moved Out of the Dorm & Into the Workforce

| Insights

Facebook's new office is a great example how the built environment is responding to Millennials, the complex was designed by world-famous architect Frank Gehry. The 430,000-square-foot space, spread over 22 acres, is LEED-certified and boasts a 9-acre green roof (complete with work cabanas) and underground parking lot. In a…

AZ Big Media

Generation Next 2015 – Christina Johnson

August 5, 2015 | In the News

Generation Next 2015: Christina Johnson By: Alisa Stone Photo by Shavon Rose, AZ Big Media Being one of the founders of a top interior design firm in the Valley hasn’t phased 32-year interior designer Christina Johnson. “It’s not a lot of ‘I’; it’s a lot of ‘we,’” Johnson says of…

Pantone: Color of the Year 2015

December 4, 2014 | Insights

The color specialists at Pantone, a subsidiary of color-science group X-Rite Inc., have announced that "marsala," a reddish brown, will be the color of the year in 2015. Pantone's Color of the Year 2015 A UNIFYING ELEMENT The impactful, full-bodied qualities of Marsala make for an elegant, grounded statement color…

SoScottsdale Magazine

Trendsetters

November 2, 2014 | In the News

Excited to share a copy of the the lasted So Scottsdale Lifestyle Magazine, as I've been anxious to see and read the article. It's such a tremendous honor to have been selected to be the November trendsetter, and to even be thought of in such a way. So Scottsdale's…

ABC15

The List -The Remix List

November 1, 2014 | In the News

We are so excited to share the episode with Christina Johnson's cameo on The Remix List. 80's Home Décor Making A Haunting Return But Not Quite as Scary as You Might Think Jodie Heisner 5:41 PM, Oct 31, 2014 It is a terrifying thought, home décor trends from the 80’s…

KTAR

Covers Our Break up with Beige Trend Report

October 29, 2014 | In the News

Developer says Phoenix is adding color, breaking up with beige Share Story By Mark Remillard, | October 28, 2014 Click to see the article here PHOENIX -- The city of Phoenix could soon have a more colorful look to it, as one property developer said the city seems…

AZ BigMedia: Multi-Family- Branding means expectations, promise & high occupancy rates

October 25, 2014 | Insights

"In the highly competitive market – both for tenants and for capital – the branding of apartment communities places the project at a higher success level than just an apartment community going up on its own. Branding means expectations, promise and high occupancy rates." AZ Big Media on Branding Multi-family…

KJZZ 91.5 Radio

Breaking up with Beige Trend Report

October 23, 2014 | In the News

REPORT: PHOENIX DEVELOPERS BREAKING UP WITH BEIGE (click here to listen to the discussion) After decades of ‘safe’ design schemes, Valley real estate developers are embarking upon a color revolution Key market research influencing Phoenix development Mark Brodie, Reporter / Host KJZZ Public Radio 91.5 FM

The North Bay Business Journal

Preserve at Marin

October 20, 2014 | In the News

Preserve at Marin expects to be complete in the coming Months By: Gary Quackenbusch CORTE MADERA – Private Label International, an award-winning international design firm based in Phoenix, has completed phase one of its first Bay Area project at the Preserve at Marin Apartment Homes, upgrading an existing 126-unit boutique…

Trend Report: Phoenix Developers Breaking Up With Beige

October 16, 2014 | Insights

REPORT: PHOENIX DEVELOPERS BREAKING UP WITH BEIGE After decades of ‘safe’ design schemes, Valley real estate developers are embarking upon a color revolution Key market research influencing Phoenix development SCOTTSDALE, Ariz. (October 16, 2014)- Is a color revolution coming to a Phoenix neighborhood near you? According to annual trend…

Trend Report: The 1980s are Now "Vintage"

October 15, 2014 | Insights

TREND REPORT: The 1980s are now “Vintage” Cabana on Seventh Heart and soul is 1908s: Building was completed in the early 1980s, the repositioning plan included repurposing some of the original design elements, yet stylizing the property for today’s consumer. 1980s Design Trends: 1980s-Pattern add removable wall covering to…

Envy Chair: Cheeky Luxury at it’s Best

October 10, 2014 | Insights

We designed this iconic chair for a limited edition condominium property showcase named Envy, located in the Entertainment District of Scottsdale. This piece is the epitome of Envy's "Cheeky Luxury" style. The chair was made from a vintage mirror we had in our personal collection until transforming into this…

ASID: Awards Night

August 18, 2014 | Recognition

THE NATION’S DEVELOPERS ARE TEAMING UP WITH PRIVATE LABEL INTERNATIONAL TO BRING ABOUT THE NEXT BIG REVOLUTION IN REDEVELOPMENT PROJECTS Phoenix-based Private Label International wins awards for their transformative multi-family projects in Arizona, California and Minnesota from the American Society of Interior Designers PHOENIX, Ariz. (August 18, 2014)- San Francisco…

Condos to be built near Scottsdale Healthcare Osborn

August 6, 2014 | In the News

Condos to be built near Scottsdale Healthcare Osborn Condominium development finally is coming to a property near Scottsdale Healthcare Osborn Medical Center after a previous project stalled for nearly a decade. The L-shaped property, at 7300 E. Earll Drive, was rezoned for condominium development in 2005. The property is…

Private Label International returns to Downtown Scottsdale

July 31, 2014 | In the News

Private Label International returns to Downtown Scottsdale with another new condo project, cultivating lifestyle experiences through strategic design for the interiors and exterior spaces. Deco Communities eye $31 million Scottsdale condo project Staff reports Independent Newsmedia Inc. USA Updated July 30, 2014 Scottsdale-based real estate developer Deco Communities has acquired…

Private Label International Design Firm opens Cabana on Seventh

July 23, 2014 | In the News

Thank you to Arizona Foothills Magazine for featuring us today.Private Label International Design opens Cabana on SeventhPhoenix’s interior design firm, Private Label International, doesn’t just focus on throw pillows and drapes. This premier boutique firm has been working closely with the top developers in the Valley to create affordable living…

Design firm brings ‘lifestyle experiences’ to multifamily properties

July 22, 2014 | In the News

Design firm brings ‘lifestyle experiences’ to multifamily properties Posted July 22, 2014 by AZRE Developing apartments just isn’t what it used to be. Today’s renter is a hipper, more sophisticated and savvier-than-ever consumer seeking affordable living spaces that are designed with their lifestyle in mind. The boring beige apartment complexes…

Cabana on Seventh Apartment Homes- Exterior Images are in!!

July 12, 2014 | Insights

Poolside Swing Style Card: Project Vision Port-cochere Frontage Poolscape

Deco Communities opens sixth cabana modern apartment property

June 27, 2014 | In the News

Cabana on Seventh Designed by: Private Label International Photographer: Carl Schultz or Schultz Digital Cabana on Seventh // Hot off the Press // Link to Article Here Posted June 25, 2014 by AZRE Scottsdale-based Deco Communities has opened its sixth Cabana Modern Apartment Homes complex bringing its brand of hip,…

Get The Look: Cabana on Seventh

June 26, 2014 | Insights

Cabana on Seventh, Model UnitDesign By: Private Label International Developer: Deco CommunitiesPhotography by: Carl Schultz of Schultz Digital Normal 0 false false false EN-US X-NONE X-NONE 1. Textured rug: Flor carpet tiles, Just Plain Folk2. Bright color sofa: Orange tweed sofa 3. Humorious and fun accent chair: Buckle up futon chair…

Client Feedback: Cabana on Seventh

June 24, 2014 | Recognition

Private Label, Oh my goodness. I was just over at Cabana Seventh to take a look at the renovations and I wanted you all to know that I absolutely LOVE what you did. What an amazing transformation! I am so impressed with how much you did with so little.…

Get The Look: The Herb Box

May 20, 2014 | Insights

Herb Box Restaurant & Market Designed by: Private Label International So enjoyed revisiting The Herb Box this weekend! A perfect example of how a project gets even better with time. We love how this space is always filled with a large spectrum of consumers. Creating a magical space where everyone…

Senior Resource Group with Positive Market Feedback

June 26, 2009 | Recognition

Congratulations to Senior Resource Group for their positive market feedback of Maravilla Scottsdale, in Arizona. The following was taken from a recent press release: “Despite the economy and typical shift in seasonal senior residents, Maravilla Scottsdale has exceeded early deposit projections by nearly 30 percent. In response to the unprecedented…

Ritz-Carlton Club

May 15, 2009 | Recognition

“Wendi and her team add significant value to our investments by integrating a strategic design package indigenous to the region of our timeshare. We end up with a unique and marketable design story that repositions our properties in their respective markets. We consider Wendi a comfortable fit as part of…

Observations. Strategy. Lifestyle

Follow Private Label

All Media Inquiries

Let’s Talk