“In the highly competitive market – both for tenants and for capital – the branding of apartment communities places the project at a higher success level than just an apartment community going up on its own. Branding means expectations, promise and high occupancy rates.”

AZ Big Media on Branding Multi-family property ensures a connection to their targeted demographic.

It’s has been a pleasure to work with Deco Communities to define the Cabana brand for each unique location they acquire.  The strategy we use is similar to what we have done in with our retail, restaurant clients, as well as with our hotel clients like, Starwood Hotels and Resorts around the world,  developing a role-out concept with site specific execution.


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