Private Label International Revamps Amenity offerings in 40-Year-old Community!

Located in Sherman Oaks with close proximity to Ventura Boulevard and the Sherman Oaks Galleria, Veda, previously known as the Grand, underwent a full repositioning and renovation. Originally built nearly 40 years ago, Véda was previously considered the height of luxury but had been severely neglected and not only was in need of an aesthetic revamping but an entire overhaul that improved the building infrastructure, reallocated the amenities and recreated the marketing path. With the need for not only updated amenities but a whole new type of offering, all the spaces were evaluated against the new targeted demographic and their needs and wants. Because the property was being elevated, strategic decisions were made to reposition it during design and construction to transition the old space to the new and deliver a whole new product on the market. By giving nods to the property’s art deco style that dots southern California’s urban landscape, the new design feels classic and sophisticated with a raw and unpredictable edge.

A Key Differentiator is our strategic property positioning plan. We approach every project with a blank slate, without predetermined possibilities.  Each phase of the process is part of a larger, well-thought out and executed plan.  We know a lot of factors keep our clients coming back, but ultimately, they return for the returns

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