In the market where buyers are now controlling the demand-supply chain, it has become an exercise for sellers to entice the audience via the art and science of Visual Merchandising and retail designing.
It is the science and psychology of the retail and fashion world. VM involves the techniques to draw shoppers into a store and keep them there. It includes understanding buying habits and affects what you see – and how you see it.
The main issue is to make the merchandise extremely attractive, exciting and enticing, stimulating the buyer’s appetite and finally resulting in the decision to buy. Effective visual merchandising can directly affect the bottom line of any retailer by:
- Maximizing walk-ins
- Increasing sale conversion
- Increasing average customer billing amount
- Insuring higher recall value in the mind of the consumer and hence creating a loyal and ever expanding base of customers