Starwood Vacation Ownership

Following is an additional posting from my Senior Designer, Christina Johnson.

Starwood Vacation Ownership is the fractional vacation ownership division of Starwood Hotels and Resorts Worldwide. Starwood owns the international brands Westin, St. Regis, Luxury Collection, W, and several others. They are none for their impeccable and diverse branding, their level of quality, and their beautiful vacation properties all over the world.

This year, they have opened several properties that we were involved in firsthand.

In February, 2008, sales launched for the Sheraton Steamboat Springs, in Colorado. This existing property is undergoing a full renovation, and the Sales Gallery was part of our scope to completely renovate, position marketing, apply branding principles, and help develop the level of quality for the property.

A few hours away from Steamboat Springs, we were also developing two Sales Galleries for the Westin Riverfront property, a new build, in Vail Valley, Colorado. Pictures of the main sales gallery are shown below. This particular Sales Gallery was also used to launch a new concept for the Starwood Preferred Guest marketing material, for which I helped design and develop the prototype display.

In May of 2008, Starwood also opened the Sales Gallery for the Princeville Resort in Kauai, Hawaii, a property that we were also very much involved in. This project was close to 2 years in the making, for the Sales Gallery alone. Starwood has a 60 year tradition in Hawaii, and Princeville is their 3rd vacation ownership development on the islands. Pictures of the property are shown below.

With these properties, and several others, Starwood Vacation Ownership has established themselves as the premier developer in the vacation ownership industry. Their resorts are known for their impeccable locations, high quality, and great service. The architecture and design of their sales centers are also an indication of what they, and the teams they work with, are capable of.

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