Envy ResidencesScottsdale, Arizona
Private Label International was charged with establishing a brand image for Envy that was a refreshing alternative to the typical Scottsdale condo offering— to create an amplified, mind-opening, exclusive residence that encourages discovery and delivers an elevated experience.
The “curious class” was identified as the target audience–sophisticated experience-seekers who like to keep their lives interesting and unpredictable. While not necessarily a typical Scottsdalite, we had to convince them that Envy would be a wholly original experience; a visual, sensorial, conceptual and pleasure-filled adventure. We had to give them a story that could not be found anywhere. Envy is for someone that that intuitively sets their own pace, commands attention and changes the paradigm. An enigmatic person that seeks to redefine the status quo.
The overall design aesthetic can be described as a modern interpretation of iconic glamour. The grand entry and lobby lounge combine a bold black, white and gold palette with draped chandeliers and statement furniture to create a space that is classic, yet daring, elegant yet provocative; a fitting embodiment of the taste-makers that will call Envy home. From communal seating to counter height options to more private areas for intimate meetings, this entry lobby space offers areas to work and relax by day and then transforms to a party atmosphere at night.
Off the lobby is the Black Label Lounge, an ultramodern and luxe backdrop. The lounge makes a statement of racy sophistication with dramatic lighting and shimmering gold and bronze details throughout. Private wine lockers and a communal table topped by a granite slab with recessed iced chillers add to the sense of exclusivity within the space. Adorned in custom furniture and layered with rich materials and finishes, this lounge gives every resident and guest a unique sense of city living.
For those who want to see and be seen, the Pool Deck was strategically located on the second level for just that reason. The exposure to the southeast provides a view of the nightlife below with just the right amount of visibility to make the people on the street envious of the action above. Vondom lounge chairs illuminated at night add to the mystery and appeal of this enviable outdoor space.
Project website: Click here
Client: Deco Communities
Status: Complete 2016
IIDA | International Interior Design Association, 2017 Mix Use Winner & Best of Show Nominee