Heidi O’Brien was born in to the clothing industry, eventually running her family’s third-generation sportswear manufacturing business, Cascade West Sportswear, for 10 years in Seattle, Washington. After moving to Troon North area in North Scottsdale in 2004, she began to conceptualize a boutique that would bring the best in Los Angels fashion to her own neighborhood. I had the great pleasure working with Heidi and the Martz Agency, a marketing and PR firm in Scottsdale, to visualize her brand and develop a prototype store design that opened it’s doors in 2005.
Located in the rolling foothills of Pinnacle Peak, Heidi finds her clientele flocking to the store for its unique blend of cosmopolitan, sleep and run fashions. With great success with the Troon store, we are proud to announce the opeing of Heidi Boutique’s second location in The Mix near the Scottsdale Waterfront on September 17, 2009 with plans to grow futher into the Northwest region and the San Diego area.
The Martz Agency’s tag line of, From the Runway to Your Closet. The store design concept for Heidi Boutique was intricately designed to resemble a dream closet. With beautiful travertine stone and cork floors, customized illuminated modular custom designed cabinets and elegant fixtures, the shop has a classic ambiance. Heidi Boutique carries the latest in women’s clothing, lingerie and accessories. The store features exclusive designer lines, such as Theory, Susana Monaco, Trina Turk and William Rast.
Following are some of the prototype designs for Heidi Boutique.
Finish Material Selections:
Detail photos from Troon location:
Custom nesting tables and interior illuminated wall fixtures and glass mosaic fronted cash wrap with edge lit and infill painted glass impact graphic.
Visit Heidi on the web at: www.heidiboutique.com