About Us

Our AWARD-WINNING TEAM has been commissioned to create, reposition & brand spaces for the world’s leading developers, retailers, hoteliers & restaurateurs.

We have projects in 5 countries & 23 cities worldwide

San Francisco, Phoenix, Minneapolis, Miami, Seattle, Houston, Oxnard, Las Vegas, Henderson, San Diego, Los Angles, Denver, Princeville, Oahu, Maui, Park City, Palm Springs, Austin, Dallas, Jacksonville, Kansas, Chicago, Martha’s Vineyard, US Virgin Islands, Mexico, Canada, Bahamas, and India

We have high-profile projects of all types, shapes & sizes

Hotels & Resorts, Mixed-Use & Infill Multi-Family, Master Planned Communities, Condominiums, Senior Living, Restaurants, Retail, Clubhouses, Public Spaces & Amenities, Sales, Leasing & Information Centers, Select Private Residences, Renovations, Redevelopment and Project Repositioning



Private Label International was founded with a single minded vision, to bring about the next big revolution in hospitality and real-estate design.  Part of the vision was to create an unparalleled blend of services, focused on brand development and property positioning.

Our approach to design cultivates creativity while expertly balancing functionality and financial responsibility. We are always searching the world for inspiration and ideas that span every taste and design category to insure unforgettable experiences. Developers know the next generation of consumers are sophisticated experience-seekers who like to keep their lives interesting and unpredictable.

Spaces have to be cutting edge, with design that is both elevated and approachable. Private Label’s designs are a balance of forward thinking and sophistication. For each project we employ a different strategy, from utilizing natural elements that range from subtle to standout, shades from vibrant to tonal.

A key differentiator in Private Label’s approach would be our strategic and holistic property positioning plan, which starts with the client’s vision and aspirations for their project and ends with a detailed plan that helps the client visualize the competitive advantage. This blend of services creates unforgettable experiences that evolve beyond the trends of today to be the icons of tomorrow.


Private Label, San Francisco and Phoenix-based interior design group, is comprised of a select, forward-thinking roster of Architects, Landscape Designers, Furniture & Product Designers, Graphic Designers, Chefs and Artisans, hand-selected based on the project. This unique business model, leverages the best talent world-wide, providing our clients with a razor sharp competitive advantage led by Private Label’s core team.




Wendi Stallings is an award winning San Francisco and Phoenix based Interior Designer who merged her background in fashion, art, design and marketing to create a captivating take on strategically branded interiors and experiential lifestyle. As a prominent member of the design industry for 23 years, Wendi’s entrepreneurial curiosity has foraged collaborative relationships with developers, business principals, and their key stakeholders both nationally and internationally. Collection of work focuses on resorts, multi-family, condominiums, master-planned communities, restaurants and retail environments that are frequently profiled in travel, lifestyle and business publications to achieve a must see consumer experience.

Wendi received a Bachelor of Interior Architecture from The School of the Art Institute of Chicago and attended Ecole Speciale d’Architecture in Paris and holds a certificate from the National Council for Interior Design Qualifications.

Robbyn Gabby

Robbyn Gabby


Robbyn Gabby is a nationally recognized, Phoenix based interior designer, with over 20 years of experience and regarded as one of the top professionals in the design and construction industry. She possesses an exceptional ability to deliver integrated design solutions for projects of every size and scope - from interior design to project management, lighting design to furniture selections, budgeting to detailing, purchasing to final execution. She was featured in Hospitality Design Magazine, “The New Breed”, showcasing the future of hospitality design for her work on a diverse array of award-winning resorts and hotels throughout the United States. Her work also includes clubhouses, condominiums, multi-family, retail and select corporate offices.

An Arizona native, Robbyn received her Bachelor of Science degree in Interior Design from Northern Arizona University and has served as a mentor for up and coming interior designers in the industry.

Christina Johnson

Christina Johnson


Christina Johnson is an award winning, Phoenix based, interior designer with a background rooted in creative writing, performing arts, music, art history, and community building. With over a decade of experience, Christina has built a reputation of creating a dialog between the ideals of the past and off-beat sensibilities that point to the future, consistently staying in touch with the national and international markets. Having taken part in all aspects of the design process, she can apply her active touch on the cultural pulse point to the project at hand from start to finish, for project types from resorts and hotels, to restaurants, clubhouses, condominiums, master-planned communities, multi-family, and retail spaces.

An Arizona native, Christina received her Bachelor of Science in Interior Design from ASU’s College of Architecture and Environmental Design and holds a current certificate from the National Council for Interior Design Qualification.